4 citations · 8 across the 10 of their papers we have counts for
11 papers
Incentive Effects of a Cut-Off Score: Optimal Contest Design with Transparent Pre-Selection
Hanbing Liu, Ningyuan Li, Weian Li +2
Shortlisting is a common and effective method for pre-selecting participants in competitive settings. To ensure fairness, a cut-off score is typically announced, allowing only cont…
Merging Mechanisms for Ads and Organic Items in E-commerce Platforms
Nan An, Weian Li, Qi Qi +1
In contemporary e-commerce platforms, search result pages display two types of items: ad items and organic items. Ad items are determined through an advertising auction system, whi…
Beyond Last-Click: An Optimal Mechanism for Ad Attribution
Nan An, Weian Li, Qi Qi +2
Accurate attribution for multiple platforms is critical for evaluating performance-based advertising. However, existing attribution methods rely heavily on the heuristic methods, e…
Hybrid Advertising in the Sponsored Search
Zhen Zhang, Weian Li, Yuhan Wang +2
Online advertisements are a primary revenue source for e-commerce platforms. Traditional advertising models are store-centric, selecting winning stores through auction mechanisms.…
Optimal Prize Design in Parallel Rank-order Contests
Xiaotie Deng, Ningyuan Li, Weian Li +1
This paper investigates a two-stage game-theoretical model with multiple parallel rank-order contests. In this model, each contest designer sets up a contest and determines the pri…
Optimal Contest Design with Entry Restriction
Hanbing Liu, Ningyuan Li, Weian Li +2
This paper explores the design of contests involving contestants, focusing on how the designer decides on the number of contestants allowed and the prize structure with a fixed…
Joint Auction in the Online Advertising Market
Zhen Zhang, Weian Li, Yahui Lei +5
Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to p…
Competition among Pairwise Lottery Contests
Xiaotie Deng, Hangxin Gan, Ningyuan Li +2
We investigate a two-stage competitive model involving multiple contests. In this model, each contest designer chooses two participants from a pool of candidate contestants and det…
Equilibrium Analysis of Customer Attraction Games
Xiaotie Deng, Hangxin Gan, Ningyuan Li +2
We introduce a game model called "customer attraction game" to demonstrate the competition among online content providers. In this model, customers exhibit interest in various topi…
Competition among Parallel Contests
Xiaotie Deng, Ningyuan Li, Weian Li +1
We investigate the model of multiple contests held in parallel, where each contestant selects one contest to join and each contest designer decides the prize structure to compete f…
Optimally Integrating Ad Auction into E-Commerce Platforms
Weian Li, Qi Qi, Changjun Wang +1
Advertising becomes one of the most popular ways of monetizing an online transaction platform. Usually, sponsored advertisements are posted on the most attractive positions to enha…