4 citations · 5 across the 4 of their papers we have counts for
6 papers
Merging Mechanisms for Ads and Organic Items in E-commerce Platforms
Nan An, Weian Li, Qi Qi +1
In contemporary e-commerce platforms, search result pages display two types of items: ad items and organic items. Ad items are determined through an advertising auction system, whi…
Beyond Last-Click: An Optimal Mechanism for Ad Attribution
Nan An, Weian Li, Qi Qi +2
Accurate attribution for multiple platforms is critical for evaluating performance-based advertising. However, existing attribution methods rely heavily on the heuristic methods, e…
Hybrid Advertising in the Sponsored Search
Zhen Zhang, Weian Li, Yuhan Wang +2
Online advertisements are a primary revenue source for e-commerce platforms. Traditional advertising models are store-centric, selecting winning stores through auction mechanisms.…
Optimal Prize Design in Parallel Rank-order Contests
Xiaotie Deng, Ningyuan Li, Weian Li +1
This paper investigates a two-stage game-theoretical model with multiple parallel rank-order contests. In this model, each contest designer sets up a contest and determines the pri…
Optimal Contest Design with Entry Restriction
Hanbing Liu, Ningyuan Li, Weian Li +2
This paper explores the design of contests involving contestants, focusing on how the designer decides on the number of contestants allowed and the prize structure with a fixed…
Competition among Parallel Contests
Xiaotie Deng, Ningyuan Li, Weian Li +1
We investigate the model of multiple contests held in parallel, where each contestant selects one contest to join and each contest designer decides the prize structure to compete f…