16 citations · 16 across the 5 of their papers we have counts for
5 papers · 1 filter
NGA: Non-autoregressive Generative Auction with Global Externalities for Advertising Systems
Zuowu Zheng, Ze Wang, Fan Yang +5
Online advertising auctions are fundamental to internet commerce, demanding solutions that not only maximize revenue but also ensure incentive compatibility, high-quality user expe…
EGA-V1: Unifying Online Advertising with End-to-End Learning
Junyan Qiu, Ze Wang, Fan Zhang +7
Modern industrial advertising systems commonly employ Multi-stage Cascading Architectures (MCA) to balance computational efficiency with ranking accuracy. However, this approach pr…
EGA-V2: An End-to-end Generative Framework for Industrial Advertising
Zuowu Zheng, Ze Wang, Fan Yang +4
Traditional online industrial advertising systems suffer from the limitations of multi-stage cascaded architectures, which often discard high-potential candidates prematurely and d…
AutoAttention: Automatic Field Pair Selection for Attention in User Behavior Modeling
Zuowu Zheng, Xiaofeng Gao, Junwei Pan +4
In Click-through rate (CTR) prediction models, a user's interest is usually represented as a fixed-length vector based on her history behaviors. Recently, several methods are propo…
HIEN: Hierarchical Intention Embedding Network for Click-Through Rate Prediction
Zuowu Zheng, Changwang Zhang, Xiaofeng Gao +1
Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a speci…