4 papers · 1 filter
Low Rank Field-Weighted Factorization Machines for Low Latency Item Recommendation
Alex Shtoff, Michael Viderman, Naama Haramaty-Krasne +3
Factorization machine (FM) variants are widely used in recommendation systems that operate under strict throughput and latency requirements, such as online advertising systems. FMs…
Improving conversion rate prediction via self-supervised pre-training in online advertising
Alex Shtoff, Yohay Kaplan, Ariel Raviv
The task of predicting conversion rates (CVR) lies at the heart of online advertising systems aiming to optimize bids to meet advertiser performance requirements. Even with the rec…
Unbiased Filtering Of Accidental Clicks in Verizon Media Native Advertising
Yohay Kaplan, Naama Krasne, Alex Shtoff +1
Verizon Media (VZM) native advertising is one of VZM largest and fastest growing businesses, reaching a run-rate of several hundred million USDs in the past year. Driving the VZM n…
Conversion-Based Dynamic-Creative-Optimization in Native Advertising
Yohay Kaplan, Yair Koren, Alex Shtoff +2
Yahoo Gemini native advertising marketplace serves billions of impressions daily, to hundreds millions of unique users, and reaches a yearly revenue of many hundreds of millions US…