31 citations · 47 across the 2 of their papers we have counts for
2 papers
cs.HC2023★ 16 cited
Generative AI-Driven Storytelling: A New Era for Marketing
Marko Vidrih, Shiva Mayahi
This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers th…
cs.HC2022★ 31 cited
The Impact of Generative AI on the Future of Visual Content Marketing
Shiva Mayahi, Marko Vidrih
In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widesp…