most citedSponsored messaging about climate change on Facebook: Actors, content, frames

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cs.SI2023★ 1 cited

Using Semantic Similarity and Text Embedding to Measure the Social Media Echo of Strategic Communications

Tristan J. B. Cann, Ben Dennes, Travis Coan +2

Online discourse covers a wide range of topics and many actors tailor their content to impact online discussions through carefully crafted messages and targeted campaigns. Yet the…