4 citations · 7 across the 3 of their papers we have counts for
3 papers
Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…
Multi-Channel Auction Design in the Autobidding World
Gagan Aggarwal, Andres Perlroth, Junyao Zhao
Over the past few years, more and more Internet advertisers have started using automated bidding for optimizing their advertising campaigns. Such advertisers have an optimization g…
Efficiency of non-truthful auctions under auto-bidding
Christopher Liaw, Aranyak Mehta, Andres Perlroth
Auto-bidding is now widely adopted as an interface between advertisers and internet advertising as it allows advertisers to specify high-level goals, such as maximizing value subje…