2 papers
econ.GN2026
Channel Adoption Pathways and Post-Adoption Behavior
Shirsho Biswas, Hema Yoganarasimhan, Haonan Zhang
The rapid growth of digital shopping channels has led many traditional retailers to invest in e-commerce websites and mobile apps. While prior research shows that multichannel cust…
econ.GN2025
How does online shopping affect offline price sensitivity?
Shirsho Biswas, Hema Yoganarasimhan, Haonan Zhang
The rapid rise of e-commerce has transformed consumer behavior, prompting questions about how online adoption influences offline shopping. We examine whether consumers who adopt a…