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cs.LG2026
Competition-Aware CPC Forecasting with Near-Market Coverage
Sebastian Frey, Edoardo Beccari, Maximilian Kranz +4
Cost-per-click (CPC) in paid search is an auction-generated outcome shaped by a competitive landscape that is only partially observable from any single advertiser's history. From 1…
cs.LG2024
Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape
Fynn Oldenburg, Qiwei Han, Maximilian Kaiser
As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. Th…