8 citations · 13 across the 14 of their papers we have counts for
3 papers · 1 filter
LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks
Luyi Ma, Wanjia Sherry Zhang, Zezhong Fan +10
On online advertising platforms, newly introduced promotional ads face the cold-start problem, as they lack sufficient user feedback for model training. In this work, we propose LL…
CRAB: Codebook Rebalancing for Bias Mitigation in Generative Recommendation
Zezhong Fan, Ziheng Chen, Luyi Ma +5
Generative recommendation (GeneRec) has introduced a new paradigm that represents items as discrete semantic tokens and predicts items in a generative manner. Despite its strong pe…
Is More Context Always Better? Examining LLM Reasoning Capability for Time Interval Prediction
Yanan Cao, Farnaz Fallahi, Murali Mohana Krishna Dandu +9
Large Language Models (LLMs) have demonstrated impressive capabilities in reasoning and prediction across different domains. Yet, their ability to infer temporal regularities from…