3 citations · 3 across the 11 of their papers we have counts for
4 papers · 1 filter
LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks
Luyi Ma, Wanjia Sherry Zhang, Zezhong Fan +10
On online advertising platforms, newly introduced promotional ads face the cold-start problem, as they lack sufficient user feedback for model training. In this work, we propose LL…
Is More Context Always Better? Examining LLM Reasoning Capability for Time Interval Prediction
Yanan Cao, Farnaz Fallahi, Murali Mohana Krishna Dandu +9
Large Language Models (LLMs) have demonstrated impressive capabilities in reasoning and prediction across different domains. Yet, their ability to infer temporal regularities from…
To See or To Read: User Behavior Reasoning in Multimodal LLMs
Tianning Dong, Luyi Ma, Varun Vasudevan +3
Multimodal Large Language Models (MLLMs) are reshaping how modern agentic systems reason over sequential user-behavior data. However, whether textual or image representations of us…
No-Human in the Loop: Agentic Evaluation at Scale for Recommendation
Tao Zhang, Kehui Yao, Luyi Ma +7
Evaluating large language models (LLMs) as judges is increasingly critical for building scalable and trustworthy evaluation pipelines. We present ScalingEval, a large-scale benchma…