most citedTowards a Better Understanding of Online Influence: Differences in Twitter CommunicationBetween Companies and Influencers

3 citations · 3 across the 1 of their papers we have counts for

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1 paper

cs.SI2022★ 3 cited

Towards a Better Understanding of Online Influence: Differences in Twitter CommunicationBetween Companies and Influencers

Diana C. Hernandez-Bocanegra, Angela Borchert, Felix Brünker +2

In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influe…