2 papers
cs.LG2022
A Unified Framework for Campaign Performance Forecasting in Online Display Advertising
Jun Chen, Cheng Chen, Huayue Zhang +1
Advertisers usually enjoy the flexibility to choose criteria like target audience, geographic area and bid price when planning an campaign for online display advertising, while the…
cs.LG2022
MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration
Siguang Huang, Yunli Wang, Lili Mou +4
Most machine learning classifiers only concern classification accuracy, while certain applications (such as medical diagnosis, meteorological forecasting, and computation advertisi…