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cs.IR2023
Robust Representation Learning for Unified Online Top-K Recommendation
Minfang Lu, Yuchen Jiang, Huihui Dong +9
In large-scale industrial e-commerce, the efficiency of an online recommendation system is crucial in delivering highly relevant item/content advertising that caters to diverse bus…
cs.IR2023
Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao
Jingyue Gao, Shuguang Han, Han Zhu +4
Click-Through Rate (CTR) prediction serves as a fundamental component in online advertising. A common practice is to train a CTR model on advertisement (ad) impressions with user f…
cs.IR2023
COPR: Consistency-Oriented Pre-Ranking for Online Advertising
Zhishan Zhao, Jingyue Gao, Yu Zhang +8
Cascading architecture has been widely adopted in large-scale advertising systems to balance efficiency and effectiveness. In this architecture, the pre-ranking model is expected t…