7 citations · 8 across the 2 of their papers we have counts for
2 papers
cs.GT2025★ 1 cited
Dynamic Cooperative Strategies in Search Engine Advertising Market: With and Without Retail Competition
Huiran Li, Qiucheng Li, Baozhu Feng
In search engine advertising (SEA) market, where competition among retailers is intense and multifaceted, channel coordination between retailers and manufacturers emerges as a crit…
cs.AI2022★ 7 cited
Learning Parameters for a Generalized Vidale-Wolfe Response Model with Flexible Ad Elasticity and Word-of-Mouth
Yanwu Yang, Baozhu Feng, Daniel Zeng
In this research, we investigate a generalized form of Vidale-Wolfe (GVW) model. One key element of our modeling work is that the GVW model contains two useful indexes representing…