8 citations · 22 across the 40 of their papers we have counts for
6 papers · 1 filter
HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework
Tianxing Bu, Zhaoqi Zhang, Linyou Cai +7
In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions. Recent approaches either decouple GD and RTB optim…
A Joint Auction Framework with Externalities and Adaptation
Chun Fang, Luowen Liu, Kun Huang +6
Recently, joint advertising has gained significant attention as an effective approach to enhancing the efficiency and revenue of advertising slot allocation. Unlike traditional adv…
Generative Bid Shading in Real-Time Bidding Advertising
Yinqiu Huang, Hao Ma, Wenshuai Chen +7
Bid shading plays a crucial role in Real-Time Bidding (RTB) by adaptively adjusting the bid to avoid advertisers overspending. Existing mainstream two-stage methods, which first mo…
Deterministic-Allocation and Anonymous Joint Advertising in E-commerce Platforms
Zhen Zhang, Luowen Liu, Wanzhi Zhang +5
With the advancement of machine learning, an increasing number of studies are employing automated mechanism design (AMD) methods for optimal auction design. However, all previous A…
Joint Auction in the Online Advertising Market
Zhen Zhang, Weian Li, Yahui Lei +5
Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to p…
Deep Automated Mechanism Design for Integrating Ad Auction and Allocation in Feed
Xuejian Li, Ze Wang, Bingqi Zhu +3
E-commerce platforms usually present an ordered list, mixed with several organic items and an advertisement, in response to each user's page view request. This list, the outcome of…