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20222026
most citedNatural Language Generation for Advertising: A Survey

2 citations · 4 across the 7 of their papers we have counts for

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7 papers · 1 filter

cs.CL2026

Cascaded Batch Prompting

Sho Hoshino, Peinan Zhang

Although batch prompting makes large language model inference more efficient by processing multiple instances simultaneously, it suffers from unpredictable downstream task performa…

cs.CL2026

Does Self-Consistency Improve the Recall of Encyclopedic Knowledge?

Sho Hoshino, Ukyo Honda, Peinan Zhang

While self-consistency is known to improve performance on symbolic reasoning, its effect on the recall of encyclopedic knowledge is unclear due to a lack of targeted evaluation gro…

cs.CL2024★ 1 cited

FaithCAMERA: Construction of a Faithful Dataset for Ad Text Generation

Akihiko Kato, Masato Mita, Soichiro Murakami +3

In ad text generation (ATG), desirable ad text is both faithful and informative. That is, it should be faithful to the input document, while at the same time containing important i…

cs.CL2024★ 1 cited

A Single Linear Layer Yields Task-Adapted Low-Rank Matrices

Hwichan Kim, Shota Sasaki, Sho Hoshino +1

Low-Rank Adaptation (LoRA) is a widely used Parameter-Efficient Fine-Tuning (PEFT) method that updates an initial weight matrix with a delta matrix consisted by two low-…

cs.CL2024

Cross-lingual Transfer or Machine Translation? On Data Augmentation for Monolingual Semantic Textual Similarity

Sho Hoshino, Akihiko Kato, Soichiro Murakami +1

Learning better sentence embeddings leads to improved performance for natural language understanding tasks including semantic textual similarity (STS) and natural language inferenc…

cs.CL2023★ 2 cited

Natural Language Generation for Advertising: A Survey

Soichiro Murakami, Sho Hoshino, Peinan Zhang

Natural language generation methods have emerged as effective tools to help advertisers increase the number of online advertisements they produce. This survey entails a review of t…

cs.CL2022

Aspect-based Analysis of Advertising Appeals for Search Engine Advertising

Soichiro Murakami, Peinan Zhang, Sho Hoshino +3

Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various a…