2 citations · 2 across the 3 of their papers we have counts for
3 papers · 1 filter
Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation
Masato Mita, Soichiro Murakami, Akihiko Kato +1
In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive…
Natural Language Generation for Advertising: A Survey
Soichiro Murakami, Sho Hoshino, Peinan Zhang
Natural language generation methods have emerged as effective tools to help advertisers increase the number of online advertisements they produce. This survey entails a review of t…
Aspect-based Analysis of Advertising Appeals for Search Engine Advertising
Soichiro Murakami, Peinan Zhang, Sho Hoshino +3
Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various a…