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20222026
most citedModeling Adaptive Fine-grained Task Relatedness for Joint CTR-CVR Estimation

1 citations · 1 across the 7 of their papers we have counts for

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cs.CL2022

CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning

Penghui Wei, Xuanhua Yang, Shaoguo Liu +2

This paper focuses on automatically generating the text of an ad, and the goal is that the generated text can capture user interest for achieving higher click-through rate (CTR). W…