11 citations · 12 across the 5 of their papers we have counts for
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cs.CR2025
PrivacyGo: Privacy-Preserving Ad Measurement with Multidimensional Intersection
Jian Du, Haohao Qian, Shikun Zhang +6
This paper tackles the challenging and practical problem of multi-identifier private user profile matching for privacy-preserving ad measurement, a cornerstone of modern advertisin…
cs.CR2024★ 1 cited
Click Without Compromise: Online Advertising Measurement via Per User Differential Privacy
Yingtai Xiao, Jian Du, Shikun Zhang +4
Online advertising is a cornerstone of the Internet ecosystem, with advertising measurement playing a crucial role in optimizing efficiency. Ad measurement entails attributing desi…