4 papers
AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence
Stephanie T. Wang, Jeffrey Gleason, Yakov Bart +2
The integration of generative AI into web search delivers synthesized answers to user queries, changing how people navigate and assess information, while raising concerns about the…
Impact of Engagement Allocation Across Social Platform Modalities on E-Commerce Performance
Xiaoning Wang, Yakov Bart, Serguei Netessine +1
Firms increasingly operate across multiple social media platforms, yet it remains unclear whether diversifying engagement across platforms enhances performance or simply fragments…
OPeRA: A Dataset of Observation, Persona, Rationale, and Action for Evaluating LLMs on Human Online Shopping Behavior Simulation
Ziyi Wang, Yuxuan Lu, Wenbo Li +13
Can large language models (LLMs) accurately simulate the next web action of a specific user? While LLMs have shown promising capabilities in generating ``believable'' human behavio…
AI-Mediated Hiring and the Job Search of Blind and Low-Vision Individuals
Kashif Imteyaz, Qiushi, Liang +3
Blind and low-vision (BLV) individuals face high unemployment rates. The job search is becoming harder as more employers use AI-driven systems to screen resumes before a human ever…