most citedCausality-based CTR Prediction using Graph Neural Networks

45 citations · 45 across the 1 of their papers we have counts for

collaborators

1 paper

cs.IR2023★ 45 cited

Causality-based CTR Prediction using Graph Neural Networks

Panyu Zhai, Yanwu Yang, Chunjie Zhang

As a prevalent problem in online advertising, CTR prediction has attracted plentiful attention from both academia and industry. Recent studies have been reported to establish CTR p…