7 citations · 9 across the 6 of their papers we have counts for
6 papers
Across Platforms and Languages: Dutch Influencers and Legal Disclosures on Instagram, YouTube and TikTok
Haoyang Gui, Thales Bertaglia, Catalina Goanta +2
Content monetization on social media fuels a growing influencer economy. Influencer marketing remains largely undisclosed or inappropriately disclosed on social media. Non-disclosu…
The Monetisation of Toxicity: Analysing YouTube Content Creators and Controversy-Driven Engagement
Thales Bertaglia, Catalina Goanta, Adriana Iamnitchi
YouTube is a major social media platform that plays a significant role in digital culture, with content creators at its core. These creators often engage in controversial behaviour…
Influencer Self-Disclosure Practices on Instagram: A Multi-Country Longitudinal Study
Thales Bertaglia, Catalina Goanta, Gerasimos Spanakis +1
This paper presents a longitudinal study of more than ten years of activity on Instagram consisting of over a million posts by 400 content creators from four countries: the US, Bra…
Leveraging GPT for the Generation of Multi-Platform Social Media Datasets for Research
Henry Tari, Danial Khan, Justus Rutten +4
Social media datasets are essential for research on disinformation, influence operations, social sensing, hate speech detection, cyberbullying, and other significant topics. Howeve…
InstaSynth: Opportunities and Challenges in Generating Synthetic Instagram Data with ChatGPT for Sponsored Content Detection
Thales Bertaglia, Lily Heisig, Rishabh Kaushal +1
Large Language Models (LLMs) raise concerns about lowering the cost of generating texts that could be used for unethical or illegal purposes, especially on social media. This paper…
Closing the Loop: Testing ChatGPT to Generate Model Explanations to Improve Human Labelling of Sponsored Content on Social Media
Thales Bertaglia, Stefan Huber, Catalina Goanta +2
Regulatory bodies worldwide are intensifying their efforts to ensure transparency in influencer marketing on social media through instruments like the Unfair Commercial Practices D…