7 citations · 18 across the 7 of their papers we have counts for
7 papers
Across Platforms and Languages: Dutch Influencers and Legal Disclosures on Instagram, YouTube and TikTok
Haoyang Gui, Thales Bertaglia, Catalina Goanta +2
Content monetization on social media fuels a growing influencer economy. Influencer marketing remains largely undisclosed or inappropriately disclosed on social media. Non-disclosu…
The Monetisation of Toxicity: Analysing YouTube Content Creators and Controversy-Driven Engagement
Thales Bertaglia, Catalina Goanta, Adriana Iamnitchi
YouTube is a major social media platform that plays a significant role in digital culture, with content creators at its core. These creators often engage in controversial behaviour…
Influencer Self-Disclosure Practices on Instagram: A Multi-Country Longitudinal Study
Thales Bertaglia, Catalina Goanta, Gerasimos Spanakis +1
This paper presents a longitudinal study of more than ten years of activity on Instagram consisting of over a million posts by 400 content creators from four countries: the US, Bra…
Regulation and NLP (RegNLP): Taming Large Language Models
Catalina Goanta, Nikolaos Aletras, Ilias Chalkidis +2
The scientific innovation in Natural Language Processing (NLP) and more broadly in artificial intelligence (AI) is at its fastest pace to date. As large language models (LLMs) unle…
A Multimodal Analysis of Influencer Content on Twitter
Danae Sánchez Villegas, Catalina Goanta, Nikolaos Aletras
Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on…
Closing the Loop: Testing ChatGPT to Generate Model Explanations to Improve Human Labelling of Sponsored Content on Social Media
Thales Bertaglia, Stefan Huber, Catalina Goanta +2
Regulatory bodies worldwide are intensifying their efforts to ensure transparency in influencer marketing on social media through instruments like the Unfair Commercial Practices D…