65 citations · 232 across the 23 of their papers we have counts for
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cs.IR2022★ 65 cited
CL4CTR: A Contrastive Learning Framework for CTR Prediction
Fangye Wang, Yingxu Wang, Dongsheng Li +4
Many Click-Through Rate (CTR) prediction works focused on designing advanced architectures to model complex feature interactions but neglected the importance of feature representat…
cs.IR2022★ 43 cited
Enhancing CTR Prediction with Context-Aware Feature Representation Learning
Fangye Wang, Yingxu Wang, Dongsheng Li +4
CTR prediction has been widely used in the real world. Many methods model feature interaction to improve their performance. However, most methods only learn a fixed representation…