2 citations · 5 across the 15 of their papers we have counts for
4 papers · 1 filter
FedAds: A Benchmark for Privacy-Preserving CVR Estimation with Vertical Federated Learning
Penghui Wei, Hongjian Dou, Shaoguo Liu +4
Conversion rate (CVR) estimation aims to predict the probability of conversion event after a user has clicked an ad. Typically, online publisher has user browsing interests and cli…
Gradient Coordination for Quantifying and Maximizing Knowledge Transference in Multi-Task Learning
Xuanhua Yang, Jianxin Zhao, Shaoguo Liu +2
Multi-task learning (MTL) has been widely applied in online advertising and recommender systems. To address the negative transfer issue, recent studies have proposed optimization m…
Hybrid Contrastive Constraints for Multi-Scenario Ad Ranking
Shanlei Mu, Penghui Wei, Wayne Xin Zhao +3
Multi-scenario ad ranking aims at leveraging the data from multiple domains or channels for training a unified ranking model to improve the performance at each individual scenario.…
RLTP: Reinforcement Learning to Pace for Delayed Impression Modeling in Preloaded Ads
Penghui Wei, Yongqiang Chen, Shaoguo Liu +2
To increase brand awareness, many advertisers conclude contracts with advertising platforms to purchase traffic and then deliver advertisements to target audiences. In a whole deli…