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most citedFedAds: A Benchmark for Privacy-Preserving CVR Estimation with Vertical Federated Learning

2 citations · 5 across the 15 of their papers we have counts for

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cs.CL2022

CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning

Penghui Wei, Xuanhua Yang, Shaoguo Liu +2

This paper focuses on automatically generating the text of an ad, and the goal is that the generated text can capture user interest for achieving higher click-through rate (CTR). W…