Data Fusion in Neuromarketing: Multimodal Analysis of Biosignals, Lifecycle Stages, Current Advances, Datasets, Trends, and Challenges

Mario Quiles Pérez, Enrique Tomás Martínez Beltrán, Sergio López Bernal +4

The primary goal of any company is to increase its profits by improving both the quality of its products and how they are advertised. In this context, neuromarketing seeks to enhan…