most citedNeural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

3 citations · 3 across the 1 of their papers we have counts for

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cs.GT2021★ 3 cited

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

Xiangyu Liu, Chuan Yu, Zhilin Zhang +10

In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mecha…