24 citations · 28 across the 4 of their papers we have counts for
4 papers
ACQ: A Deployed Two-Stage Framework for Automated Creative Quota Allocation in Large-Scale Online Advertising
Ruizhi Wang, Yu Rong, Kai Liu +4
In digital advertising, demand-side platforms (DSPs) allow advertisers to create multiple ad creatives from a single photo for real-time bidding. While increasing the number of cre…
Be Selfish, But Wisely: Investigating the Impact of Agent Personality in Mixed-Motive Human-Agent Interactions
Kushal Chawla, Ian Wu, Yu Rong +2
A natural way to design a negotiation dialogue system is via self-play RL: train an agent that learns to maximize its performance by interacting with a simulated user that has been…
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising
Xiangyu Liu, Chuan Yu, Zhilin Zhang +10
In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mecha…
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising
Chao Wen, Miao Xu, Zhilin Zhang +12
In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing high-level campaign objecti…