29 citations · 29 across the 2 of their papers we have counts for
2 papers
stat.ML2021
Mid-flight Forecasting for CPA Lines in Online Advertising
Hao He, Tian Zhou, Lihua Ren +2
For Verizon MediaDemand Side Platform(DSP), forecasting of ad campaign performance not only feeds key information to the optimization server to allow the system to operate on a hig…
cs.GT2021★ 29 cited
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions
Tian Zhou, Hao He, Shengjun Pan +9
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference bet…