3 papers
cs.IR2024
ERCache: An Efficient and Reliable Caching Framework for Large-Scale User Representations in Meta's Ads System
Fang Zhou, Yaning Huang, Dong Liang +21
The increasing complexity of deep learning models used for calculating user representations presents significant challenges, particularly with limited computational resources and s…
cs.IR2024
Async Learned User Embeddings for Ads Delivery Optimization
Mingwei Tang, Meng Liu, Hong Li +16
In recommendation systems, high-quality user embeddings can capture subtle preferences, enable precise similarity calculations, and adapt to changing preferences over time to maint…
cs.IR2024
Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta
Wei Zhang, Dai Li, Chen Liang +17
Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexi…