3 citations · 6 across the 6 of their papers we have counts for
4 papers · 1 filter
Auction Design for Bidders with Ex Post ROI Constraints
Hongtao Lv, Xiaohui Bei, Zhenzhe Zheng +1
Motivated by practical constraints in online advertising, we investigate single-parameter auction design for bidders with constraints on their Return On Investment (ROI) -- a targe…
Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising
Hongtao Lv, Zhilin Zhang, Zhenzhe Zheng +5
Digital advertising constitutes one of the main revenue sources for online platforms. In recent years, some advertisers tend to adopt auto-bidding tools to facilitate advertising p…
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising
Xiangyu Liu, Chuan Yu, Zhilin Zhang +10
In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mecha…
Mechanism Design with Predicted Task Revenue for Bike Sharing Systems
Hongtao Lv, Chaoli Zhang, Zhenzhe Zheng +3
Bike sharing systems have been widely deployed around the world in recent years. A core problem in such systems is to reposition the bikes so that the distribution of bike supply i…