2 citations · 2 across the 2 of their papers we have counts for
2 papers
cs.GT2022★ 2 cited
Real-time Bidding Strategy in Display Advertising: An Empirical Analysis
Mengjuan Liu, Zhengning Hu, Zhi Lai +2
Bidding strategies that help advertisers determine bidding prices are receiving increasing attention as more and more ad impressions are sold through real-time bidding systems. Thi…
cs.LG2021
Bid Optimization using Maximum Entropy Reinforcement Learning
Mengjuan Liu, Jinyu Liu, Zhengning Hu +2
Real-time bidding (RTB) has become a critical way of online advertising. In RTB, an advertiser can participate in bidding ad impressions to display its advertisements. The advertis…