1 citations · 2 across the 4 of their papers we have counts for
3 papers · 1 filter
Position Auctions in AI-Generated Content
Santiago Balseiro, Kshipra Bhawalkar, Yuan Deng +7
We consider an extension to the classic position auctions in which sponsored creatives can be added within AI generated content rather than shown in predefined slots. New challenge…
Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…
Robust Auction Design in the Auto-bidding World
Santiago Balseiro, Yuan Deng, Jieming Mao +2
In classic auction theory, reserve prices are known to be effective for improving revenue for the auctioneer against quasi-linear utility maximizing bidders. The introduction of re…