most citedFedAds: A Benchmark for Privacy-Preserving CVR Estimation with Vertical Federated Learning

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cs.GT2022

MCMF: Multi-Constraints With Merging Features Bid Optimization in Online Display Advertising

Xiao Wang, Shaoguo Liu, Yidong Jia +4

In the Real-Time Bidding (RTB), advertisers are increasingly relying on bid optimization to gain more conversions (i.e trade or arrival). Currently, the efficiency of bid optimizat…