3 papers
stat.AP2026
Estimating Media Mix Models with Demand-Marketing Interactions: A Constrained Genetic Algorithm Approach
J. S. T. Wong, G. Hughes, Y. Bao +5
This paper proposes a novel extension to Media Mix Modeling (MMM) that introduces a multiplicative interaction between marketing activity and underlying consumer demand. Unlike sta…
math.ST2026
Privacy Guarantees in Posterior Sampling under Contamination
Shenggang Hu, Louis Aslett, Hongsheng Dai +2
In recent years, differential privacy has been adopted by tech-companies and governmental agencies as the standard for measuring privacy in algorithms. In this article, we study di…
stat.CO2025
Statistical Disaggregation -- a Monte Carlo Approach for Imputation under Constraints
Shenggang Hu, Hongsheng Dai, Fanlin Meng +3
Equality-constrained models naturally arise in problems in which measurements are taken at different levels of resolution. The challenge in this setting is that the models usually…