collaborators

1 paper

cs.LG2026

CanniUplift: A Holistic Framework for Mitigating Seller and Incentive Cannibalization in E-commerce Uplift Modeling

Zuwang He, Shihao Shu, Yuli Qu +8

Personalized incentive allocation is vital for e-commerce, where uplift modeling is the standard for estimating Individual Treatment Effects (ITE). However, traditional models ofte…