2 papers
cs.SI2026
Finfluencers on TikTok: A Longitudinal Analysis of Content, Engagement, and Disclaimer Practices
Essam Ghadafi, Panagiotis Andriotis
The rise of social media financial influencers (finfluencers) has transformed how financial information is disseminated to broad and often inexperienced audiences. While these crea…
cs.CR2025
UK Finfluencers: Exploring Content, Reach, and Responsibility
Essam Ghadafi, Panagiotis Andriotis
The rise of social media financial influencers (finfluencers) has significantly transformed the personal finance landscape, making financial advice and insights more accessible to…