167 citations · 205 across the 2 of their papers we have counts for
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stat.ML2018★ 167 cited
Real-Time Bidding with Multi-Agent Reinforcement Learning in Display Advertising
Junqi Jin, Chengru Song, Han Li +3
Real-time advertising allows advertisers to bid for each impression for a visiting user. To optimize specific goals such as maximizing revenue and return on investment (ROI) led by…
stat.ML2017★ 38 cited
Deep Interest Network for Click-Through Rate Prediction
Guorui Zhou, Chengru Song, Xiaoqiang Zhu +7
Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a si…