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stat.ME2025
Beyond Basic A/B testing: Improving Statistical Efficiency for Business Growth
Changshuai Wei, Phuc Nguyen, Benjamin Zelditch +1
The standard A/B testing approaches are mostly based on t-test in large scale industry applications. These standard approaches however suffers from low statistical power in busines…
stat.ME2024
Neural Optimization with Adaptive Heuristics for Intelligent Marketing System
Changshuai Wei, Benjamin Zelditch, Joyce Chen +6
Computational marketing has become increasingly important in today's digital world, facing challenges such as massive heterogeneous data, multi-channel customer journeys, and limit…