2 papers
cs.LG2026
From Prediction to Incrementality: Causal Optimization for Large-Scale Targeting and Recommendation
Changshuai Wei, John Bencina, Phuc Nguyen +2
Large-scale targeting and recommendation systems are typically built around predictive scores fed into heuristic or local allocation. When the business goal is incremental impact,…
cs.LG2026
LiDDA: Data Driven Attribution at LinkedIn
John Bencina, Erkut Aykutlug, Yue Chen +4
Data Driven Attribution, which assigns conversion credits to marketing interactions based on causal patterns learned from data, is the foundation of modern marketing intelligence a…