6 citations · 6 across the 1 of their papers we have counts for
3 papers
cs.GT2018
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising
Kan Ren, Weinan Zhang, Ke Chang +3
Real-time bidding (RTB) based display advertising has become one of the key technological advances in computational advertising. RTB enables advertisers to buy individual ad impres…
cs.GT2017★ 6 cited
Managing Risk of Bidding in Display Advertising
Haifeng Zhang, Weinan Zhang, Yifei Rong +3
In this paper, we deal with the uncertainty of bidding for display advertising. Similar to the financial market trading, real-time bidding (RTB) based display advertising employs a…
cs.GT2016
Feedback Control of Real-Time Display Advertising
Weinan Zhang, Yifei Rong, Jun Wang +2
Real-Time Bidding (RTB) is revolutionising display advertising by facilitating per-impression auctions to buy ad impressions as they are being generated. Being able to use impressi…