7 citations · 8 across the 2 of their papers we have counts for
2 papers
cs.IR2018★ 1 cited
Optimizing Sponsored Search Ranking Strategy by Deep Reinforcement Learning
Li He, Liang Wang, Kaipeng Liu +2
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the searc…
cs.IR2017★ 7 cited
Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search
Su Yan, Wei Lin, Tianshu Wu +4
On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding key…