2 papers
stat.ME2023
Subset-Reach Estimation in Cross-Media Measurement
Chenwei Wang, Jiayu Peng, Rieman Li +1
We propose two novel approaches to address a critical problem of reach measurement across multiple media -- how to estimate the reach of an unobserved subset of buying groups (BGs)…
math.ST2018
Design of Order-of-Addition Experiments
Jiayu Peng, Rahul Mukerjee, Dennis K. J. Lin
In an order-of-addition experiment, each treatment is a permutation of m components. It is often unaffordable to test all the m! treatments, and the design problem arises. We consi…