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Marcelo Tallis

1 paper here

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  • first author1

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  • cs.IR1

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collaborators

1 paper

cs.IR2018

Reacting to Variations in Product Demand: An Application for Conversion Rate (CR) Prediction in Sponsored Search

Marcelo Tallis, Pranjul Yadav

In online internet advertising, machine learning models are widely used to compute the likelihood of a user engaging with product related advertisements. However, the performance o…

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