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cs.IR2022
Gating-adapted Wavelet Multiresolution Analysis for Exposure Sequence Modeling in CTR prediction
Xiaoxiao Xu, Zhiwei Fang, Qian Yu +7
The exposure sequence is being actively studied for user interest modeling in Click-Through Rate (CTR) prediction. However, the existing methods for exposure sequence modeling brin…
cs.IR2022
Alleviating Cold-start Problem in CTR Prediction with A Variational Embedding Learning Framework
Xiaoxiao Xu, Chen Yang, Qian Yu +7
We propose a general Variational Embedding Learning Framework (VELF) for alleviating the severe cold-start problem in CTR prediction. VELF addresses the cold start problem via alle…