2 papers
cs.LG2018
Deep Neural Net with Attention for Multi-channel Multi-touch Attribution
Ning li, Sai Kumar Arava, Chen Dong +2
Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or s…
stat.ML2018
Dynamic Hierarchical Empirical Bayes: A Predictive Model Applied to Online Advertising
Yuan Yuan, Xiaojing Dong, Chen Dong +3
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for…