2 papers
cs.AI2018
A Multi-Agent Reinforcement Learning Method for Impression Allocation in Online Display Advertising
Di Wu, Cheng Chen, Xun Yang +4
In online display advertising, guaranteed contracts and real-time bidding (RTB) are two major ways to sell impressions for a publisher. Despite the increasing popularity of RTB, th…
cs.AI2018
Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising
Di Wu, Xiujun Chen, Xun Yang +5
Real-time bidding (RTB) is an important mechanism in online display advertising, where a proper bid for each page view plays an essential role for good marketing results. Budget co…