93 citations · 176 across the 4 of their papers we have counts for
4 papers
OneRetrieval: Unifying Multi-Branch E-commerce Retrieval with an Editable Generative Model
Xuxin Zhang, Ben Chen, Yue Lv +13
Industrial e-commerce search serves hundreds of millions of items through a multi-branch retrieval stage fused by hand-tuned merging without joint optimization. Generative retrieva…
Bid Optimization by Multivariable Control in Display Advertising
Xun Yang, Yasong Li, Hao Wang +4
Real-Time Bidding (RTB) is an important paradigm in display advertising, where advertisers utilize extended information and algorithms served by Demand Side Platforms (DSPs) to imp…
A Multi-Agent Reinforcement Learning Method for Impression Allocation in Online Display Advertising
Di Wu, Cheng Chen, Xun Yang +4
In online display advertising, guaranteed contracts and real-time bidding (RTB) are two major ways to sell impressions for a publisher. Despite the increasing popularity of RTB, th…
Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising
Di Wu, Xiujun Chen, Xun Yang +5
Real-time bidding (RTB) is an important mechanism in online display advertising, where a proper bid for each page view plays an essential role for good marketing results. Budget co…