25 citations · 74 across the 6 of their papers we have counts for
6 papers
Analysis and implementation of nanotargeting on LinkedIn based on publicly available non-PII
Ángel Merino, José González-Cabañas, Ángel Cuevas +1
The literature has shown that combining a few non-Personal Identifiable Information (non-PII) is enough to make a user unique in a dataset including millions of users. This work de…
CarbonTag: A Browser-Based Method for Approximating Energy Consumption of Online Ads
José González Cabañas, Patricia Callejo, Rubén Cuevas +5
Energy is today the most critical environmental challenge. The amount of carbon emissions contributing to climate change is significantly influenced by both the production and cons…
Unique on Facebook: Formulation and Evidence of (Nano)targeting Individual Users with non-PII Data
José González-Cabañas, Ángel Cuevas, Rubén Cuevas +2
The privacy of an individual is bounded by the ability of a third party to reveal their identity. Certain data items such as a passport ID or a mobile phone number may be used to u…
Digital Contact Tracing: Large-scale Geolocation Data as an Alternative to Bluetooth-based Apps' Failure
José González-Cabañas, Ángel Cuevas, Rubén Cuevas +1
The currently deployed contact-tracing mobile apps have failed as an efficient solution in the context of the COVID-19 pandemic. None of them has managed to attract the number of a…
Does Facebook Use Sensitive Data for Advertising Purposes? Worldwide Analysis and GDPR Impact
Ángel Cuevas, José González Cabañas, Aritz Arrate +1
The recent European General Data Protection Regulation (GDPR) and other data protection regulations restrict the processing of some categories of personal data (health, political o…
Facebook Use of Sensitive Data for Advertising in Europe
José González Cabañas, Ángel Cuevas, Rubén Cuevas
The upcoming European General Data Protection Regulation (GDPR) prohibits the processing and exploitation of some categories of personal data (health, political orientation, sexual…