174 citations · 377 across the 16 of their papers we have counts for
6 papers · 1 filter
Enabling and Understanding Personalization in AI-Generated Advertising Imagery
Victor Kolominsky-Rabas, Leopold Müller, Claudius Budcke +2
Personalized marketing traditionally matches static products to customers, while dynamic creative optimization focuses mainly on AI-driven text personalization or basic product ima…
I Am AdMan: A Pipeline for Automatic Generation of Personalized Advertising Imagery
Victor Kolominsky-Rabas, Leopold Müller, Claudius Budcke +1
Personalized marketing can increase customer engagement, satisfaction, and conversion. While existing personalization approaches have become effective at matching the right product…
Generative AI Use Cases In Real Estate Marketing: Adoption and Constraints in Germany
Victor Kolominsky-Rabas, Leopold Müller, Felicia Perpina +1
Generative artificial intelligence (GenAI) is changing how work is organized and performed. Real estate marketing is a prime example of this, yet evidence of GenAI in real estate a…
A Critical Survey on Fairness Benefits of Explainable AI
Luca Deck, Jakob Schoeffer, Maria De-Arteaga +1
In this critical survey, we analyze typical claims on the relationship between explainable AI (XAI) and fairness to disentangle the multidimensional relationship between these two…
Appropriate Reliance on AI Advice: Conceptualization and the Effect of Explanations
Max Schemmer, Niklas Kühl, Carina Benz +2
AI advice is becoming increasingly popular, e.g., in investment and medical treatment decisions. As this advice is typically imperfect, decision-makers have to exert discretion as…
Towards Avoiding the Data Mess: Industry Insights from Data Mesh Implementations
Jan Bode, Niklas Kühl, Dominik Kreuzberger +2
With the increasing importance of data and artificial intelligence, organizations strive to become more data-driven. However, current data architectures are not necessarily designe…