6 citations · 6 across the 5 of their papers we have counts for
Showing 2026Show all
2 papers · 1 filter
cs.CL2026
PILA: Plug-and-Play Insertion for LLM-native Advertising
Zhaowei Zhang, Yuhan Fu, Yihang Zhang +6
How to monetize large language models (LLMs) by naturally integrating sponsored content into their responses, known as LLM-native advertising, has recently emerged as a critical pr…
cs.LG2026
NaiAD: Initiate Data-Driven Research for LLM Advertising
Yihang Zhang, Zimeng Huang, Ren Zhai +2
Reconciling platform revenue with user experience in LLM advertising motivates a data-centric foundation. We introduce NaiAD, the first comprehensive dataset for LLM-native adverti…